More Media
More Revenue

Get the training and tools you need to build a powerful publicity machine that will drive scalable exposure for your business. We provide the strategies, workflows, and a blueprint to get you featured in the media and control the perception of your brand. The best part is most of our clients do so on roughly an hour a week.

Our professionals have worked with amazing clients

You want to get media attention but you don’t have a public relations department and your in-house team is stretched thin (or non-existent).
You know that you need to drive more brand visibility.

And you know that instead of pitching into an expensive and seemingly black void, that there has got to be a way to get consistent media attention.

And you’d be right, there is.

But there are a few key problems with getting media coverage that are rarely discussed.

You hear about all these people seeing big success using tools with big databases. So what are you doing wrong that everyone else is doing right?

Have you ever used an expensive tool with a promising database of journalists and turned off more journalists than not? You don’t want to be that person.

The secret is that most of those big databases are dramatically outdated and overpriced. I’m sure you’ve felt it when you spend your budget on tools only to find out that there is an alternative that is easier to use and drives better results!
Hacks and Tricks Don't work
One thing we’ve noticed over 30 years of industry experience is that when tools or agencies promise you the world without having to do anything, they probably aren’t going to drive results. The “hacks” and tricks are typically more hassle than they're worth.

But finding a good system, that is a different story.

A good workflow doesn’t mean that you won’t be putting in the reps, it means that every rep will be concentrated on what will drive results. We think of it as the old cliche of working smarter not harder.

What if there was a blueprint that aggregated only the best tools and workflows for your team to use to generate consistent media impressions without spending hours on unproductive efforts? That’d be pretty amazing, right?
The Good News Blueprint
At Good News, we help you build your own good-news-getting program with our blueprint that includes everything you need to build a PR machine that drives exposure in top media, niche media, local media, and new media.

We cover each aspect of setting up your own Good News Program. You’ll receive one-of-a-kind solutions to pain points that even the most experienced practitioners have, all contained within one single, simple blueprint. You’ll also receive assets and assignments to keep you on target to turn on your Good News Program in record time.

6 Core Focuses of Good News

At Good News we focus on the following core principles to get you in the media.
Step 1
How to Get Publicity
Learn how getting publicity actually works and what journalists, producers and editors are looking for.
Step 2
Who to Pitch
You’ll be given the tools to build your own media lists that are hyper-relevant to your brand, and at scale. Even the most experienced practitioners don’t know about this!
Step 3
How to Pitch Stories That Get Noticed
We teach you how to approach journalists to make meaningful connections. See your email open rate skyrocket.
Step 4
Where to Find Contacts to Pitch
We don’t use outdated and over-complicated databases. Instead, we teach you how to build a list of niche-specific publications and contacts that will propel your business forward.
Step 5
What to Pitch
Most story ideas pitched don’t get more than a second or two in a journalist’s mind. We teach you how to craft stories that take up mental real estate.
Step 6
How to Measure Success
Your job isn’t done once your stories go live. You’ll learn how to quantify efforts, as well as analyze strategy. You’ll also learn which metrics to focus on and how to leverage them for more...money, media, and opportunities.

Let's Generate Good News Together

Book a short strategy call to find the quickest path to growth for your business and select 1 of 6 pathways for implementation.
Work with Us