Drive Millions of Impressions Without Spending Hours a Day
At Good News we provide simple solutions to help brands get noticed. We've taken 30 years of combined PR & marketing experience and created easy-to-implement, scalable blueprints and powerful tools that get results.
Build your Good News program and become the Media's GO-TO THOUGHT LEADER
Start and scale your own pitching and publicity pipeline fast.
1
HOW TO GET PUBLICITY
Learn how getting publicity actually works and what journalists, producers and editors are looking for.
2
WHO TO PITCH
Creating a media list that is hyper-relevant to your brand, and at scale. Whether it be podcasts, speaking stages, industry media, local media or top media - find the right audiences and publications to propel your brand into the spotlight.
3
What to Pitch
Most pitches don’t get more than a second or two in a journalist’s mind. We show you how to craft stories that take up mental real estate.
4
Grow your Audience
We cover how to turn those borrowed audiences into your audience, and then potential new clients and customers.
5
How to Scale
Pitching is a numbers game. We provide the form factor and tools to turn your program on and scale inside the business of your business.
6
HOW TO MEASURE SUCCESS
Your job isn’t done once your stories go live. It's all about quantifying efforts, analyzing strategy, and understanding what metrics matter most and then how to leverage them for more...money, media, and opportunities.
BECOME A CLIENT
We help our clients create and scale their own pitching and publicity pipeline. If you'd like to know more about how, use the button below to connect with our team.
Good News is for those who want to cultivate visibility, clout, and credibility - simultaneously. We've taken 30 years of combined PR & marketing experience and created easy-to-implement, scalable blueprints and powerful tools that get results.
Our Good News Blueprint is packaged into two form factors optimized for the best application.
1 - Brands looking to build an in-house PR program and pipeline that generates month-over-month results.
2 - Business builders and practitioners looking to increase visibility, clout, and credibility, level up their skills, and stop wasting time buildings systems from scratch.
Is Good News an Agency?
While we do take on private clients, Good News has many programs that provide businesses, professionals, and entrepreneurs with different solutions to drive massive exposure without expensive retainers.
In short, we have several fast implementation programs and tools to fit all budgets and needs. We also provide a few done-for-you services. These fill up fast.
How can I contact Good News?
The best way to contact Good News is to hit the GET STARTED button.
Who should not work with Good News?
Good News is built with the purpose of helping brands, professionals, and entrepreneurs reach their brand awareness goals. In the pursuit, we strive to be clear regarding who would not benefit fully from our offerings.
Here are a few scenarios where Good News may not be for you:
Need a PR agency If you are looking for an agency to fulfill PR or marketing services, our Good News programs or tools may not be for you. Our offerings are geared toward helping you build a PR system in-house, and while it will prepare you for an agency partner, we do not offer full-suite agency services.
Unwilling to put in the work Generating results takes hard work and effort. While Good News removes the need to create systems that drive success, it does not remove the need to manage the process, people, workflows, and refinement of that system. This takes effort. The good news is that we teach you how to outsource the actual work so that it doesn't take you hours per day (and hours away from the business of your business) to implement.
